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Thursday, May 15, 2008
"Ad effort promotes overnight tourism" The Columbus Dispatch
Link: Ad effort promotes overnight tourism
The Columbus Dispatch
May 14, 2008
...The theme of the ad campaign, which launches this week, is "Too Much Fun for Just One Day." The reason: Overnight stays generate much more revenue than do day trips, which make up about 80 percent of visits by tourists from outside Ohio.
Standing near several dozen booths promoting Ohio tourism on the Statehouse lawn, Lt. Gov. Lee Fisher said yesterday that tourism is a key component of the state's economy.
"Tourism and economic development are one and the same," said Fisher, who oversees the tourism division. "When CEOs decide whether to come to Ohio or to stay in Ohio, they don't just look at taxes … they look at quality of life."...
Posted by Paul Bonneville on May 15, 2008 | Permalink
