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Monday, May 12, 2008
Arts & Culture at the Core
Is the plight of the Columbus Symphony and its budget shortfalls and troubled musician contract negotiations an indicator of a greater problem for the traditional and established arts & cultural institutions we have in Columbus? Is the symphony just the tip of the iceberg with regards to arts organizations having more and more difficult times trying to stay afloat without heavy subsidization?
I went to the symphony for the first time this past Saturday, something my girlfriend and I had been planning to do for a few months now even prior to the budget woes going public, and the experience was a bit gray for me because I knew what storm clouds were hanging overhead for the whole organization.
Without question I enjoyed both the experience and being able to take in the music and the talent. I'd like to be able to do it again. But will I be able to? That question is a hefty one and for me, it goes beyond just the currently undetermined fate of the Columbus Symphony Orchestra. What might this potential loss mean for downtown?
If the dilemma that the orchestra is facing is a sign of more troubles in the world of traditional arts & culture in Columbus, I guess it leaves me to ponder two questions: 1) Is it possible to grow or tap into a new demographic for the organizations that may be suffering from lackluster audience growth, and if so how do we go about it? Or, is this a change in cultural values that will see the death of old arts and entertainment only to bring life to new forms? And 2) with a solid core of these downtown cultural organizations making up a bulk of the unique "experience opportunities" that only downtown has to offer, shouldn't we be making more aggressive attempts to tie the fate of the arts, new and old, with the fate of downtown to a greater degree?
I've written about it in the past, and am a firm believer of the concept that it is in the unique experiences that downtown currently has and can continue to develop that the hopes of a downtown revitalization lie. For my vision of downtown, it is that unique "experience" factor, tied into easy accessibility, that holds the key to success.
Question 1 from above regarding dwindling audiences is one that the city and its many arts organizations have been chewing on for years. Having attended the symphony the other night and, at the ripening young age of 35, and being one of the few under-represented folks in the late-20's early 30's that attended the event, the problem of new audiences is abundantly apparent. From my row, which was farther back in the Ohio Theater, the venue appeared to me as a sea of silver, seniority and seasoning.
To my personal experience there still continues to be a lack of outreach and public exposure to the great venues and organizations that we have in out downtown entertainment arsenal, and with the focus being on scarce funding as opposed to building audiences and ticket sales, the future is far from clear from my perspective. It seems that concerns over money may continue to trump innovation.
If a more diligent effort is not pulled together to either strengthen our existing arts, cultural and entertainment offerings in downtown, what exactly is it that will make Columbus a draw for a shrinking 25-44 year old work force that we are going to grow so desperately in need of in the coming years? Where will those retiring boomers and empty nesters spend their discretionary income if downtown's offerings flail around an die a slow death of audience attrition?
With the Grandview Yard mixed-use projects in the wings and most recently a proposal for bringing Westland Mall back to life fashioned as an outdoor "mini-Easton" mall, I don't think it is necessary to point out that the challenges for downtown retail growth are growing, not shrinking. Where does the future of downtown lie?
I've used this quote before in the past, but to me it grows all the more appropriate, especially in times of economic hardship:
"Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized. Make big plans. Aim high in hope and work. Remembering that a noble, logical diagram once recorded will not die."
- Daniel Burnham
It's time for a unified vision. A goal. An objective that picks a cause and a theme that organizations, businesses and citizens can rally to. A plan, so audacious, that does not rely on building things, rather focuses on building up "places" and "experiences" out the abundant raw material we have in our entrepreneurs, our artists, our musicians that all share a common urban core.
Posted by Paul Bonneville on May 12, 2008 | Permalink
Comments
I am the Managing Director for a downtown theatre called MadLab. I have echoed many of your concerns about the arts downtown in recent years. MadLab's audience, though small, is primarily 18-40 years old. We have cultivated this age group in a couple of different ways. One, is that we tend to produce works that are tailored for more younger people. As an original works theatre, we either write, develop or seek out works that appeal to this age group. Granted, much of our work is very "edgy" and does not appeal to all demographics, but we are quickly gaining a reputation as a theatre for people that don't THINK they like theatre. We try to challenge the preconceived conceptions of what people that have not been exposed to theatre may believe theatre is. We feel we've been very successful at this. The other way we draw younger audiences if by offering inexpensive tickets. You can get into a MadLab show for as cheap as $6-$10. This, I believe, is the biggest reason. If you are a person with a lower income level and may be interested in exposing yourself to something new, you may not be as interested in spending upwards of $50-$100 to see an event of any kind - be it theatre, music, dance, etc. This is the reason that the local music (by this I mean bands at bars) and art galleries seem to be the only two mediums that are thriving in Columbus right now. You can see a band at your local bar for $5 in most cases and going into a gallery to view art is free in most cases.
The problem as I see it is that there are not many small to medium arts organizations in this town. We have the large groups, which are great, but if you want to cultivate the younger audiences, you have to give them something else to "cut their teeth" on. Your typical 22 year old person is not generally going to jump right into the Ballet or Catco as their first theatrical experience if they have to strain their budget to do so. We need more small arts to give people a place to go. Then, as they become more integrated into the scene, they will most likely start expanding their selection of what art venues and companies they go to see.
This, of course, is just my biased opinion coming from a small arts organization, but I do know this. MadLab has operated in the black for more than half of our existence (since 1995) and this is due to us being able to attract enough audience and support to stay open as well as having a good understanding of "living within our means". If more arts groups could do the same, I think you would see a much more stable and healthy arts scene in downtown Columbus.
Andy Batt
Managing Director
MadLab Theatre
Posted by: Andy Batt | May 12, 2008 8:28:36 AM



















